Conversation shuffle Still, many of the interactions on Chatroulette could be charitably described as fleeting.
In New York magazine, Sam Anderson wrote that after logging onto the site one day he was rejected immediately by the first 18 people he encountered.
Ostrow, of Mashable, believes advertisers would not want to be associated with the lewdness of the site.
"I think it's certainly an interesting experiment and I can see kind of why it's catching on," he said.
One guy just stared into the camera and flipped me off.
Another stood in front of his computer making wave motions with his hands, refusing to respond to anything I typed." When CNN tested the site, one man said he had had a meaningful one-hour conversation through the site. According to reports and a firsthand test, the large majority of the site's users are male and overwhelmingly young.
Two of the first four video chatters randomly selected for CNN by Chatroulette were naked when their pictures appeared.
The fifth person simply held a sign up to the screen that read: "Please show me your boobs." For better or worse, Chatroulette is going viral on the Web in a big way.
(CNN) -- On Chatroulette, a new and controversial Web site, every click lands you in a face-to-face video conversation with a random stranger.
The setup is simple: Activate your webcam and click "play." Then, as people from all over the world pop up one at a time in a box on your screen, you decide whether or not to chat with them.
The anti-Facebook The site's hallmark feature is the randomness by which it selects companions for Internet chats.